1. Setup
We configured and warm inboxes using Google domains to ensure highest deliverability via ESP match.
2. Outreach
Custom, high quality and engaging email copy sent to each provided lead. All emails are thoughtfully written by humans and customized to share your business' story.
3. Nurture
Leads are continually followed up with automatically. Use our LeadStart CRM for full automations.
VIP Service
Our role is your outreach partner who makes introductions between your commercial cleaning business and your ideal business customer's decision makers.
Every response that meets the criteria for a qualified lead is copied to you directly on the thread with a warm introduction.
What's a qualified lead?
A decision maker at a commercial business who is interested in getting a cleaning quote!
Business Contact Lists
Not only do you get our attentive service, we also provide you with a list of contacts in your area for the given business types you service. These are the same contacts we use to turn into leads.
The contact list pull (that you have full access to), the double verification to prevent harmful bounces, and a personalized introduction line that's custom to every business and catches their attention, drastically increasing positive reply rates (no secrets to the sauce!). It is available to you in CSV and Excel format for your convenience upon request & these are also for sale standalone with the personalized enrichment column.
Exclusive Contacts & Leads
The beauty of our system is that as long as you work with us, the leads are reserved only for YOU per area.
The contacts are pulled freshly per area, on demand. We first search for applicable businesses that are ideal candidates for commercial janitorial, then we enrich the businesses to find the decision makers.
For those that we cannot find, we will still use their general inbox for generalized emails to their team to find a decision maker. No stone unturned!
Monthly
We structure our pricing in 3 tiers, 5-10 leads/mo ($500), 10-15 leads/mo ($950), and 20+ leads per mo ($1,500). Given the nature of how the campaigns are set up and executed, the leads increase over time within the first month, but we do guarantee the minimum or your setup cost is refunded. Prices are subject to change.
One Time
There is a one time setup cost that covers the domain and inbox setup fees, the lead list pull (that you have full access to), the double verification to prevent harmful bounces, and a personalized introduction line that's custom to every business and catches their attention, drastically increasing positive reply rates (no secrets to the sauce!). The setup cost depends on the total number of leads in your area, so please reach out for a quote.
We help cleaning companies book commercial cleaning conversations using targeted cold email.
No ads, no spam blasts — just direct outreach to decision-makers like property managers, offices, and facilities teams.
This works best for commercial or mixed cleaning companies.
Due to the nature of this outreach method, commercial opportunities work best here as work emails are more easily available and verifiable. We specifically target businesses that would have a need for commercial janitorial services.
Cold email works in most U.S. markets, including smaller and mid-size cities.
We build lists based on your exact service area, not broad national targeting. Furthermore, pricing is dependent on the total addressable market size, as a good portion of the costs are due to our extensive search and double verification process that ensures you are getting the most current leads.
No. We do not reuse old lists or recycled leads. Each campaign is built with fresh, targeted contacts based on your service area and the types of commercial properties you want to reach.
We build custom lists using public business data and firmographic filters, including:
Business type
Location
Company size
Decision-maker role
This ensures outreach goes to relevant commercial prospects.
Yes. Any conversations or opportunities generated through your campaign are yours. We don’t resell or reuse outreach data tied to your account.
We send personalized, business-to-business emails on your behalf to targeted commercial prospects using language specific to that business type. We find a relevant message specific to each contact that's non-spammy, helpful, and evokes a response. The goal is simple: get you more appointments and ultimately more clients and prospects to fill your pipeline.
Once an interested contact replies, we reply again on your behalf with a warm introduction, bringing your chosen email address into the conversation. We do this for two reasons: 1) A warm handoff sends a better impression, and 2) This ensures your email to them will be delivered as the conversation thread is already warm (there's not a risk your email will go to spam if you reached out to them separately).
We handle the targeting and list building based on your service area and ideal customer profile. As part of our setup, you get this list complimentary. Fresh contact data is scraped and verified by LeadStart before we begin outreach.
You don’t need to scrape lists or buy data.
If you're trying to grow beyond referrals, interested in more commercial work, comfortable handling inbound conversations, and have capacity to grow your high margin vertical!
It depends on the market size, as the more available businesses and contacts incur higher costs for us, although we do benefit from scale and are able to pass along those savings, ensuring much higher quality, double-verified leads that are fresh and deliverable. If the email doesn't meet our double-verification, we don't send it over.
We do have the option to set up our entire system for you, so you own the deliverable part, the entire infrastructure end-to-end and can customize your own messaging. No secrets, you can have the full recipe to the sauce.
We stand by our work. We do not guarantee the ultimate outcome, but we will get you either an agreed upon number of leads (once again, depends on market size so we cannot make a blanket guarantee here) or work for free until we do plus refund you 50% of your setup fee.
A lead is a contact from the given business that replies with interest in a quote for cleaning service.
We do batched campaigns, meaning we send emails in succession initially (higher frequency in the initial days of the campaign). We will then send additional emails every few weeks thereafter until ultimately a "breakup" email around month 5-6 when that lead has been exhausted. Depending on how many leads are available in the market, to get through all of the leads and all sequences, you should expect 10-12 months, but there is no obligation and you are free to cancel any time with 30 days notice.
You can cancel any time with 30 days notice via email to [email protected].
Core Email Marketing
$1,197 setup; $697 per month.
Unlimited additional leads added monthly for your ideal customer profile.
10 interested leads in your first 30 days after launch or your setup fee is refunded.
LeadStart CRM + Full Automations
$1,397 setup; $697 per month.
10 interested leads in your first 30 days after launch or your setup fee is refunded.
Unlock the full capabilities of the LeadStart CRM:
Interested leads dropped directly into your CRM.
Automated workflows and nurture system for warm or ghosted leads.
A2P setup done for you.
We do a white glove transfer of your existing CRM.